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Compact by Design was created to identify products that, while they may not always appear visually different, possess a more efficient design. With the removal of excess air and water, these products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant reductions in carbon emissions.

The focus on sustainability is paramount. Small changes in product size and weight can lead to lower carbon emissions. Here are a few of the many ways products can qualify for the Compact by Design program:

One way products can qualify is by reducing the amount of excess air or water in their packaging. By removing this unnecessary content, the overall size and weight of the product decreases. This, in turn, allows for more efficient transportation, as more units can be shipped at once, reducing the number of trips required.

Another qualification method is optimizing product design to minimize the required packaging materials. products that are designed with a more compact or condensed shape often need less wrapping, boxes, and other protective elements. This streamlined packaging results in a smaller overall product that is cheaper and more environmentally friendly to ship.

Manufacturers can also explore ways to make their products more dense or concentrated. For example, laundry detergents can be formulated to have a higher cleaning power per volume, allowing for smaller packaging that has the same cleaning capacity as a larger, more diluted version. These types of product innovations lead to reduced shipping impacts without sacrificing functionality.

The Compact by Design initiative encourages brands to critically examine their products and identify opportunities to optimize size and weight. Even minor adjustments can have a significant cumulative effect when scaled across millions of units. By focusing on these efficiency improvements, companies can decrease their carbon footprint and contribute to a more sustainable future.

The core premise behind Compact by Design is straightforward: small changes matter. While the visible differences in some products may be minimal, the environmental benefits of reduced packaging and shipping can be substantial. This program empowers consumers to make informed choices and supports manufacturers in their efforts to develop more sustainable product designs.

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